The Festival of Marketing is one of the most anticipated gatherings for marketing professionals in the United Kingdom, hosted under the umbrella of Marketing Week. Every year, it brings together industry leaders, innovators, and brands to share insights, trends, and strategies shaping the future of marketing. With so many sessions, workshops, and networking opportunities happening at once, in the midst of all these having a reliable and secured internet connection isn’t just a flex.
That’s where mobile broadband comes in. If you’re live tweeting a keynote, sharing ideas with colleagues, or accessing event resources at the moment, a reliable mobile internet device ensures you never miss a moment.
This guide explores how mobile broadband can enhance your Festival of Marketing experience, helping you maximize learning, networking, and productivity throughout the event.
The Festival of Marketing, created under the umbrella of Marketing Week, has grown into one of the UK’s most influential events for marketers. Since its launch, the festival has been designed as a space where marketing leaders, agencies, and global brands gather to explore new ideas, trends, and strategies that drive business growth.
Over the years, the festival has hosted world class speakers across multiple stages, offering insights that span creativity, digital transformation, customer experience, and brand growth. Each edition has showcased a mix of practical workshops, thought leadership, and inspiring keynote sessions, making it more than just a conference, it’s a hub of collaboration and innovation.
From its earlier editions to the upcoming 2025 event in London, the Festival of Marketing has consistently reflected the changing needs of the industry. With themes ranging from data driven marketing to brand storytelling, it has mirrored the profession’s evolution while giving attendees the tools to adapt and thrive.
Today, the festival remains a flagship event on the Marketing Week calendar, continuing to connect professionals through networking, learning, and collaboration. And in a world where digital access is critical, attendees increasingly rely on tools like mobile broadband and mobile internet devices to fully engage with sessions, connect with peers, and capture insights at all times.
Here is a highlight of some particularly notable editions between 2013-2025, with themes and speakers.
| Year | Theme / Focus | Highlights | Connectivity Relevance |
|---|---|---|---|
| 2013 | Launch Year | First Festival of Marketing held in London; focus on brand storytelling and creative excellence. | Attendees relied mainly on venue WiFi, limited use of portable devices. |
| 2015 | Customer-Centric Marketing | Rise of data-driven strategies and customer experience at the heart of campaigns. | Marketers began exploring personal hotspots for reliable internet access. |
| 2018 | Digital Transformation | Sessions on AI, automation, and the shift to omnichannel marketing. | Growing demand for mobile broadband as venue WiFi struggled with large crowds. |
| 2020 | Virtual / Hybrid Edition | Pandemic pivot: digital-first experience with online talks and workshops. | Reliable home broadband and mobile internet devices were crucial for remote participation. |
| 2022 | Reconnection & Growth | Return to in-person with a strong focus on sustainable and purpose-led marketing. | Attendees increasingly used portable WiFi to share live updates and network online. |
| 2024 | Data & Creativity | Balancing analytics with creativity, emphasis on AI-powered campaigns. | Mobile broadband became essential for real-time collaboration and social media engagement. |
| 2025 | Marketing in the AI Era | Exploring how AI is reshaping brand strategies, content, and customer engagement. | Professionals rely heavily on mobile internet devices to stay productive between sessions. |
At the Festival of Marketing, dozens of sessions, workshops, and networking opportunities happen simultaneously. To keep up, reliable internet access is essential. Venue WiFi can often be crowded, so many professionals turn to mobile broadband or a mobile internet device for uninterrupted access. It has no limits, from checking the schedule, joining live Q&As, or connecting with peers from the Marketing Week community, staying online ensures you never miss a moment. With the right connectivity, you can share insights instantly, engage with speakers, and maximize the value of your festival experience.
Attending the Festival of Marketing is an exciting opportunity to learn, network, and showcase your expertise. But with so much happening at once, reliable connectivity can make all the difference. Bringing along a mobile broadband plan or a mobile internet device ensures you stay connected wherever you are in the venue, and even beyond. Here are some of the key benefits:
Venue WiFi often slows down when thousands of people log on at once. A personal mobile broadband connection keeps you online without interruptions.
Move freely between keynotes, workshops, and networking sessions without losing access to the internet. Your connection stays with you, not tied to one location.
Quickly upload photos, share videos, or post live updates from the event. Fast mobile broadband helps you stay active on social media and keep your audience engaged in real time.
Public WiFi networks can be risky, especially when handling sensitive business information. A private mobile internet device provides a safer connection for emails, file sharing, and client communications.
And if you have the need to join a video call with your office or share event notes with colleagues who couldn’t attend?, Mobile broadband makes remote teamwork seamless during the festival.
Beyond the event itself, mobile broadband lets you catch up on client tasks, presentations, or reports in between sessions, maximizing your overall time at the Festival of Marketing.
In short, having your own mobile internet device at the festival helps you focus on what matters, learning, networking, and making the most of everything Marketing Week’s flagship event has to offer.
When preparing for the Festival of Marketing, packing the right tools can make your experience more productive and stress-free. Alongside your notebook and business cards, a reliable mobile internet device should be at the top of your list. With so many attendees relying on connectivity, having your own mobile broadband ensures you stay in control of your online access throughout the event.
The festival often runs all day, with back-to-back sessions and networking events. Look for a mobile internet device with long battery life or carry a spare power bank.
If you’re planning to share videos, attend virtual breakout sessions, or collaborate with your team remotely, opting for a 5G-enabled device offers faster speeds and smoother performance.
Many professionals attend with laptops, tablets, and smartphones. A device that supports multiple connections lets you stay online across all your tools without switching networks.
Unlike public WiFi, a personal mobile broadband connection gives you greater protection. Choose a device with password protection and encryption for peace of mind.
If you’re travelling from outside the UK for Marketing Week’s Festival of Marketing, consider renting a mobile WiFi device. This avoids costly roaming charges and ensures you have a ready-to-use connection as soon as you arrive.
Attending the Festival of Marketing is an exciting opportunity, but with so much happening across multiple stages, preparation is key. Beyond planning your schedule and networking goals, making sure your connectivity is reliable can transform your experience. Here are some practical tips to keep in mind:
The Festival of Marketing, powered by Marketing Week, is more than an event, it’s a space to learn, connect, and grow as a marketing professional. By equipping yourself with reliable mobile broadband or a mobile internet device, you ensure that nothing stands in the way of your experience. From seamless networking to real time sharing, staying connected helps you make the most of every moment.
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The Festival of Marketing is one of the most anticipated gatherings for marketing professionals in the United Kingdom, hosted under the umbrella of Marketing Week.
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